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Customer behavior has changed
The Zero Moment of Truth
Google has revolutionized the way we find the products we want to buy. Shoppers are making their buying decisions online & making conclusions about your business before they even step foot in the door. This decision-making moment is called the Zero Moment of Truth (ZMOT). When customers are looking for your business and products online, what do they see?
Customer behavior has changed
The Zero Moment of Truth
Google has revolutionized the way we find the products we want to buy. Shoppers are making their buying decisions online & making conclusions about your business before they even step foot in the door. This decision-making moment is called the Zero Moment of Truth (ZMOT). When customers are looking for your business and products online, what do they see?
%
of consumers shop online including browsing, researching, and buying.
%
of shoppers use multiple channels to shop like mobile, in-store, and apps.
%
of people say they will do more of their shopping online next year.
The customer journey
Do you stand out when customers are making buying decisions?
98% of shoppers use online resources to discover, decide, and depend on your business…
- What are you doing to generate awareness and interest from new & existing customer?
- How findable is your business online?
- What is your average review score?
- Does your website make it easy to convert clicks to customers?
How it works
The Customer Journey
This is how how your customers think, shop, and buy. Tapping into this understanding allows us to build products & services that meet their needs and yours.
Stimuli
Interest & awareness via television, radio & billboards are not a thing of the past just yet- but they are heavily supplemented by digital stimuli like social & search advertising, email marketing, and video ads.
Search
After becoming aware of your business, consumers are searching the world wide web for more information. Beyond Google, they use apps, maps, directories & more.
Research
One of the first things showcased in a Google search result are your customer reviews. Customers use these reviews and ratings to compare their options & it heavily influences the ZMOT.
Purchase
Once a consumer is connected with your business, they are looking for a quick & easy way to obtain your products and services.
Advocacy
It’s important to do everything we can to get happy customers to return, and to tell others about you. Let them know to write a review, post on social media, or return again for more!
Our Specialties
Get In Touch For a Free Snapshot report
There is no need to wonder what your customers are finding, no need to ask if you’ve covered all of the bases. That’s what we do- and this is the tool we use to do it.
Services
What’s covered in the SnapShot?
Our algorithms browse the web for repeating and similar data & generate a 0-100% score comparing your online presence to other businesses in your industry.
Listings
Number of Listings
Listing Accuracy
Missing Sites
REviews
Number of Reviews
Recency of Reviews
Average Score
Socials
Facebook, Twitter, & Instagram
Fan Base
& Engagement
Website
Mobile Responsiveness
Load Speed
Page Content
Advertising
Targeted Ad Campaigns
GoogleAds
Facebook Insight
Keywords
SEO Optimization
Clicks & Rank
Local Searches
RSchedule today
Complimentary Report & Review
Our free SnapShot Report assesses how you compare with competitors in your industry. During a 30-minute call will review your performance in the following areas: Listings, Review, Social, Website, Advertising, SEO, and Total Score. Together we will determine the fastest & easiest way to improve your score and impact topline sales.
Business Starter
$99/mo
Business Starter Plus
$299/mo
Business Professional
$599/mo
Business Enterprise
$999/mo
about us
We’re not for everyone.
A disclaimer: We believe our services can benefit every independent retailer – but not every retailer is a match for us. At the risk of offense, we need to be clear –
- If you do not believe the future of commerce is online…
- If you do not believe your customers want to know more about you than ever before…
- If you do not value digital marketing…
- If you are not as committed to increasing your top line sales as we are…
…we kindly ask that you seek service elsewhere.
About You
We might be for you.
While we’re not for everyone, we are for organizations –
- Of all shapes, sizes, and ages
- From $0 start-ups to well-established multi-million dollar companies…
- Who are retailers, service providers, and non-profits…
- Trying to reach consumers and users in their local marketplace or globally…
- Without a website just establishing their online presence…
- With any website on any platform…
If this is who you are, let’s connect.
Get In Touch
The Lively co
+1 800 549 9206 x 7
emma@thelively.co