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Why Social Media Marketing Is So Valuable

Why Social Media Marketing Is So Valuable

There is no denying that social marketing is a powerful tool that can bring a business to the spotlight. When done right, social media marketing can enhance your online presence and enable more people to discover your brand and become familiar with what it stands for. This can lead to more social media users becoming loyal customers and advocates for your brand. Still not convinced? Here are some insights into how social marketing can pave the way for your business’s success.

Increases Your Customer Demographics

Social marketing is valuable for several reasons, but one of the most important is allowing businesses to reach a broader range of potential customers. With social media, companies can target specific demographics with laser precision. For example, Facebook allows businesses to target users by interests, location, age, gender, and more. This means that companies can tailor their marketing messages to appeal to specific groups of people, which can lead to increased sales and conversions.

Elevates Brand Awareness

This is because when people see a business active on social media, the brand becomes more visible and memorable. Social marketing can also help build trust and credibility with potential and existing customers. This is because people are more likely to trust a brand that is actively interacting with its customers online. Finally, social marketing can lead to more sales and conversions since it allows businesses to connect directly with their target audience and promote their products or services.

Results in Better Customer Experience

When customers feel like they can connect with a company on an interpersonal level, they are more likely to have a positive experience overall. Social marketing can also help build trust between a business and its customers, which can further improve the customer experience. Ultimately, this type of marketing is valuable because it can help create a more memorable brand identity.

Boosting Brand Loyalty

In today’s competitive marketplace, it’s more important than ever for businesses to create a solid and loyal customer base. Social marketing can play a vital role in this by allowing brands to develop a sense of community and connection with their customers. When customers feel like they are part of a community, they are more likely to engage with a business and purchase from them.

Tracking KPIs

There are several reasons why social marketing is so valuable, but one of the most important is that it allows businesses to track key performance indicators (KPIs). This is essential in today’s competitive marketplace since it enables companies to see how they have performed compared to their competitors.


Some of the most important KPIs you can track using social media include engagement, reach, and conversion rates. By monitoring these KPIs, businesses can better understand which social media platforms are working best for them and which strategies are yielding the most results.  

What’s more, social marketing data can be used to inform future marketing campaigns. By analyzing past performance, businesses can make more informed decisions about allocating their resources to maximize results.



At The Lively Co, we understand how crucial social marketing can be to your business’s success. This is why our social marketing software allows companies to publish and schedule posts across social media platforms like Facebook, Instagram, Google Business Profile, Twitter, and LinkedIn—all from one place!

You can also engage with your customers by sharing ready-to-post content, monitor and respond to all comments and mentions, and build long-lasting relationships with your customers. For more information on our social media marketing services, Contact us today