We’ve opened the Pandora’s box of all things digital—and now there’s no going back. In today’s world, your website serves as the virtual face of your brand. So, your next move should be to start adopting the right strategies to maximize its potential.
One strategy that’s fairly underrated is maintaining a company blog and making sure to update it regularly. Hear us out: this article will tell you exactly why monthly blogs could transform your business.
1. The Power of Content When It’s Fresh and Relevant
With a staggering 1.9 billion websites worldwide and a 600 million blogs across various platforms like Tumblr, Wix, and LinkedIn, the blogging industry accounts for approximately one-third of the entire web. This can make it seem like it is a saturated space. However, the trick is to never underestimate the power of content that is consistent, well-researched, up-to-date, and relevant. This can improve the positioning of your brand and generate new leads.
2. Flaunt Your Expertise
Blogging is a great opportunity to flaunt your industry knowledge and expertise. By offering valuable advice and reliable information that consumers can effectively utilize, you can establish yourself as an authority on the topics you discuss. This encourages loyalty from customers who would prefer to patronize a brand that knows what they’re talking about—and who wouldn’t? Ensuring that you share valuable insights on your website at least once a month can keep your readers (those with the purchasing power) coming back for more.
3. Searches Lead To You
One of the most effective ways to drive organic traffic and boost search engine optimization (SEO) for your website is by maintaining a monthly blog. As of 2023, data reveals that updating a blog on your website can result in as much as 146% growth in search traffic. So, not only do you get to share original and valuable content on a monthly basis, you also have the opportunity to leverage SEO practices and build a pathway of visibility straight to your brand.
4. Become A Hit On Social Media
Social media is the healthiest place for your business to thrive right now, and a good way to achieve that is by posting blogs consistently. This will give you the opportunity to backlink directly to your website on various social media platforms, while engaging curious and thought-provoked users. Expanding your online reach in this way can have a huge positive impact on the awareness of your brand and help you better understand what demographics you’re attracting, while giving you the chance to refine your content and create a more productive narrative around your brand.
At The Lively Co., we are committed to ensuring that your website stands out among the competition by providing traffic-driving solutions to enhance your monthly content. Our team is well-versed in SEO and will bring your brand to the fore of search rankings using specialized tools and techniques. Call us today so you can maximize your website’s potential and watch your business grow.